Sunday, February 22, 2009

The Michelle Wie Effect Confirmed

Dick Friedman summarizes Jon Show's answer to my July 2008 question about the effect of Michelle Wie's presence on the LPGA's ratings and page views, as follows:

The three-day telecast by Golf Channel averaged 323,000 households, up 34% from the 2008 number. Final-round coverage drew 428,000 households, the fourth-largest audience for a single LPGA round on the channel. Show also reports that during the week of the SBS Open, registered 5.2 million page views, up 55% from last year’s event and the second-highest traffic since the site registered 6.1 million page views for the '06 Evian Masters, an event in which Wie finished tied for second. [emphasis added]

Just to add my own $.02 of data from sitemeter, Mostly Harmless broke 150 page visits every day but 1 between 2/9 and 2/16, with a peak of 222 (definitely among the top 5 in MH history). Page views never went under 235 during that stretch and peaked at 352 on Valentine's Day. February is going to be the biggest month in MH history for both visits and page views, thanks to the 1 tournament in which Wie appeared. The only other comparable period was during last December's Q-School, when everyone and their cousins came here for an explanation of the LPGA's new membership/priority status rules. (Guess which month will be #2 in MH history?)

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