J-Pop Culture Update: Moe Madness!

Here's the anime du jour at the Constructivist household. It's called Kimi Ni Todoke and the Full Metal Archivist calls it "the Bible of moe." What's moe? Mao Asada would like to know. (Hint: Mao Asada is moe and so is her reaction to the question posed to her at the end of the video.) For more details, check out the hottest new anime in Japan and around the world at AnimeKuro. What's striking about "Reaching You" is how a subculture into fetishing the purity and innocence of young girls has gone mainstream via the manga and anime. And what's striking about the Discovery Channel International Made in J-Pop Culture documentary is the subtitles posted on it in Japanese on youtube:



Japanese pop culture is fascinated by how American (and other) pop culture is fascinated with Japanese pop culture. Check out the channel of the samuraitoshi3 to see what I mean.

Me, I'll go back to Karen Tei Yamashita's Circle K Diaries (2001).... Somehow I find the Discovery Channel's borrowing tropes from its nature documentaries less interesting than early Yamashita writing about the permutations and mutations of Brazilian, Japanese, and American identities.